The Digital Economy of Vietnam is expected to hit the $39 billion mark by 2025

According to the annual e-Conomy SEA 2025 report published by Google, Temasek, and Bain & Company on November 25, Vietnam's digital economy is projected to reach $39 billion in GMV by the end of 2025. Compared to the previous year, the growth rate is expected to reach 17%, demonstrating balanced breakthroughs across many key sectors. This performance makes Vietnam the second-fastest-growing digital economy in Southeast Asia, second only to Indonesia.

The Digital Economy of Vietnam is expected to hit the $39 billion mark by 2025

E-commerce continues to be the pillar, accounting for two-thirds of the digital economy's scale, and is projected to reach $25 billion in 2025, a 17% increase. The Transport and Food Delivery sector is the fastest-growing group, forecasted to increase by 20% to $5 billion, driven by the boom in ride-hailing services, food delivery, and the transition to electric vehicles.

Online content, including digital advertising, video games, video-on-demand, and online music, is expected to reach $6 billion, an increase of more than 16%. The gaming industry remains a prominent driver, with three Vietnamese developers ranking in the global top 15 for downloads.

Online Travel is also forecasted to grow by 16%, reaching $4 billion. This recovery is attributed to favorable visa policies, international promotion strategies, the return of international tourists, and stable growth in domestic tourism, collectively boosting the sector's total value.

A notable highlight is the high level of AI adoption among Vietnamese consumers. The report notes that 81% of users interact with AI daily, 83% are actively learning or upskilling in AI-related skills, and 96% are willing to share data with AI agents. Revenue from AI-integrated products surged by 78% in the first half of 2025 alone.

The Vietnamese AI market currently features over 40 active startups and has attracted $123 million in private investment capital, representing 5% of the total AI investment in the region. 79% of investors expect capital flow to continue increasing, particularly in software, AI, and deep technology (deep tech).

The Digital Financial Services (DFS) sector also recorded strong progress, with the total value of digital payment transactions projected to reach $178 billion in 2025, reflecting the rapid nationwide shift toward cashless payments. Online lending services are ranked as the second-fastest-growing financial segment in the region, with a Compound Annual Growth Rate (CAGR) of 22% during the 2024-2025 period. Approximately 30 million e-wallets are active, moving toward the national goal of 80% cashless e-commerce transactions by 2030.

Commercial video is emerging as a new driving force of the digital economy, with a total of 1.3 billion transactions and over 650,000 participating sellers, a 60% increase year-over-year. Shopping via live streams, short videos, and interactive content is being rapidly embraced by consumers, opening up business opportunities for small and medium-sized enterprises.

Mr. Marc Woo, General Director of Google Vietnam, commented: "With the positive growth rate of the digital economy and the highest level of AI application in the region, Vietnam is becoming a crucial market in the process of Southeast Asia’s digital technology development."